大富豪棋牌游戏官方

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品牌規劃

一. 品牌釋義

Brand meaning

1、pinpaimingmingshiyi

大富豪棋牌游戏官方dexingtianxia,weixiniwo;pinpaishiqiyefazhandelinghun,deweierzhuanzhudingzhiyijuxingye,zhiliyudajiajudingzhishenghuo。

2、pinpailogoshiyi

biaozhiyunyongleyingwenzimu“deweier”de“d”laijinxingchuangzuo,xingchengmujiangyishusundewanmeijieheyuaotudegainian,aotuliangyi,sixiangmengsheng,wanwuchengchang!aotuchanshenglehuoziyinshuashu,renleiwenmingdeyichuanchengqiannian、sabosihai、aotuchuangzaolekongjianlitiyishuzhimei,rangrenleidesiweixiangduoyuanhuajinzhan,minzudejiushishijiede。

aotushishuqiannianwenmingdejiechudaibiao,aoyutuyanyiweiyinyuyang、rouyugang、xiayushang、waiyunei、diyutian、xuyushi、dunyumaodeguanxi。ao,tixianchuyigeqiyedebaorongyuqianxun,tu,tuxianqiyedehexinjishuyutuandui。

大富豪棋牌游戏官方biaozhizaoxingxiangyigefengchao,xiangzhengzhuyanjinguifandechanpingongyi,yuyiqiyeyanfanengliqiang、duichanpinshejijingyiqiujing,tixianleqiyedezongheshili。biaozhidairulesungainian,goulejingzhunxini,youhenqiangdepinzhigan,yinyuzhupinpaigongyidewufengduijiehewanmeipipei,nengtixianpinpaifengfudeneihan。

二. 品牌主形象釋義

The main brand image interpretation

充滿朝氣、時尚優雅的黃圣依為代言,契合德維爾衣柜蓬勃向上的企業精神,
畫面背景里的產品,溫馨怡人,與前景的人物交相呼應,溫暖的色調,柔和的光澤,給人以愛的溫馨感覺,
背景的虛實切換,讓人對德維爾的依人定制文化有著更直觀的理解。

三. 品牌核心訴求—德維爾,巧定制,樂生活

德維爾衣柜,全屋化、功能化、藝術化、人性化,以優質產品為主輔以五心服務,締造專屬的依人定制家居生活。
  • 全屋化

    deweiertigongquanwudingzhijiajufuwu,dingzhidebujinjinshiyiju,huanyouzhengtijiaju,yongyouwofang、shufang、keting、cantingdengfengfuchanpintixi,genjuxiaofeizhejutixuqiutigongyizhanshiquanwujiajuzhengtijiejuefangan,rangquanwujiajuhexiedapei,hunrantiancheng。

  • 功能化

    大富豪棋牌游戏官方deweieryishounawuleiweihuafenbiaozhun,jiangyijugonghuafenweishangzhuangqu、xiazhuangqu、beifuqu、xiewaqu、shipinqu、zhuangbanquliudaqujian。zhenduixiaofeizhegexingxuqiujingxinshejikongjianjiegou,heligoujianfenqubuju,rangnikexueshouna。

  • 藝術化

    deweierzaichanpinshejishangjiquouzhouyuansu,jiangchuantongjingdianyuxiandaishishang、xifangyishuyudongfangwenhuawanmeipengzhuang,xingchengbiejuyigedeshejifengge,zhangxianzhugaoyapinweiyuyishumeili,rangnizaijujiashenghuozhongganshouyishudailaideyuyue。

  • 人性化

    deweieryirenweiben,bujinjinshiyijushejidedutefenggeyuqiangdadeshounagongneng,zaijiankanghehu、jingyinguanhuai、fangchensheji、fangchaozuogong、rentigongchengxuedengxijiefangmian,yiwuweibuzhidetiexinguanhuai,rangnishushishouna,qingsongxiangshou。

五”心”級品質服務,全程讓顧客滿意

  • 導購貼心

    guwenshidaogou,weinintigongyijuzhengtijiejuefanganzhuanyezixun。

  • 設計精心

    大富豪棋牌游戏官方shangmenliangchi,gexinghuadingzhifangansheji,manyihouzaixiadan。

  • 品質放心

    大富豪棋牌游戏官方huanbaobancai,youzhiwujin,zhinenghuashengchan,quebaopinzhiwendingkekao。

  • 售后省心

    shangmenanzhuang,biaozhunhuaanzhuangzuoye,5sxianchangguanli。

  • 長期關心

    大富豪棋牌游戏官方shangmenfuwu,changqigenzong,manzuxuqiu,guanhuaibeizhi。

四. 品牌定位

Brand positioning
1、品牌目標定位

zhuanyezhuanzhu,jingyiqiujing,gongchuang、gongxiang、gongying,zhiliyudajiajuzhengtidingzhisheji

2、品牌產品定位

quanwuhua、gongnenghua、yishuhua、renxinghua,youzhidechanpin,huanbaodecaizhi,weikerendazaozhuanshujiajushenghuo。

3、品牌消費群體定位

bailing、gugan、jingying、chenggongrenshidengjizhuiqiuwuzhishangchenggong,yezhuiqiujingshenshangmanzu,bingshanyutixianzijishenghuotaiduyupinweidezhonggaoshourujieceng。

五. 品牌氣質

Brand temperament
  • 1、誠信

    大富豪棋牌游戏官方chengxinshiyiqiegoutong、hezuodejichu,jianshouchengxinweiben,shideweieryuhezuohuoban、mubiaoxiaofeiquntizaihexinjiazhiguanshangdegongming。

  • 2、專注、專心

    zhiyouzhuanzhu、zhuanxin,cainengzhuanye。zhuanzhu、zhuanxinshideweieryuhezuohuoban、mubiaoxiaofeiquntigongyoudexingge,chengjiuledeweieryuhezuohuobandeguowanghuihuang,chengjiulemubiaoxiaofeiquntizaizhuanyeshangdezaoyiyushiyeshangdechengjiu。

  • 3、持續創新

    chixuchuangxinshideweieryuhezuohuoban、mubiaoxiaofeiquntizaigongzuoyushenghuotaidushangdegongming,shideweieryuhezuohuobanzaichanpinsheji、gongyi、pinzhidengfangmianbuduanjingyiqiujingdetaidu,shimubiaoxiaofeiquntiduichuangxingongzuodezhizhutaiduhechuangyishenghuodewuxianxiangwang。

  • 4、可靠

    大富豪棋牌游戏官方baochiqiangliezerengan,chengshuwenzhong,jianshikekao,shideweieryuhezuohuobanduizhuoyuechanpinpinzhidebuxiezhuiqiu,shimubiaoxiaofeiquntizaigongzuoyushenghuozhongsuobiaoxianchudeqizhimeili。

  • 5、成功

    huodechenggong、shixiandagongying,shideweieryuhezuohuoban、mubiaoxiaofeiquntigongyoudechengguohezhuangtai,zhujiuledeweieryuhezuohuobandexingyediweiyumubiaoxiaofeiquntideshehuidiwei。

六. 品牌價值聯想

頂層質造,經久耐用
  • 大富豪棋牌游戏官方jianchidingcengbancai、dingcengsheji、dingcenggongyi、dingcengpinzhi、dingcengfuwudegaopinzhiyiju。

  • 大富豪棋牌游戏官方pinzhikekao,jiujingkaoyan,shoumingchangjiu,dingyongyisheng,shizhidexiaofeizhexinlaiyuxuanzedejiaju。

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